No Advertising Please encourages doctors to avoid using drug representatives as their ‘educational’ resource, by pledging to not see drug reps at their practice for one year. Research shows that doctors who see these drug reps are more likely to prescribe more medication, more expensively and less according to accepted guidelines.
Why should I take the pledge?
Do pharmaceutical reps really influence doctors’ prescribing?
But surely pharmaceutical reps offer useful education for doctors?
Aren’t reps simply doing their job?
Why do doctors choose to see pharmaceutical reps?
Where do I find better, independent sources of medicines information?
How do reps influence doctors?
Given pharmaceutical rep information is limited to approved product information, where is the harm in promoting it?
‘No reps’ means no starter (sample) medication packs. Won’t patients miss out?
Won’t signing the pledge harm the pharmaceutical industry, which provides important new drugs and employment opportunities?
What’s the fuss? Have any drug companies been found guilty of misrepresentation?
So that’s the ivory tower. What’s happening in the real world?